Ethical Communication for Business Organization-Free-Samples

Question: Select an organisation with offices in Australia and research the organisation in order to compile a comprehensive report that outlines the following: What the organisation does and a brief history What industry it is in and what are the specific characteristics of this industry How the organisation is performing (financially, or in terms of market share, reputation) How does the organisation manage its communications How the organisation is perceived publicly Answer: Introduction Hungry Jacks, a renowned fast food organization, a franchise of the international Burger Kings Corporation and owned by Jack Cowin has its outlets in over 300 locations across the Australian continent. The fast food company is further known as the second largest franchiser of the Burger King. The primary products sold by the company are sandwiches and burgers, which called Whooper and the Tendercrisp (Hungryjacks.com.au 2018). Hungry Jacks has been known for its commitment and dedication of nurturing sustainable business operations. The restaurant claims to serve the best quality and innovative food items further enhancing their customer base. The report will briefly evaluate the overview of the fast food industry by further highlighting Hungry Jacks background and its operations (Wellard et al. 2015). The paper will further explore the economic performance along with its market share and reputation in the fast food industry. In addition to this, it will focus on the way Hungry Jacks maintain its communication processes through several communication channels of advertising and digital communication. Lastly, the paper will provide an insight of the way the company is perceived by the public. Discussion Company Background and Operations Hungry Jacks has been operating in Australia since early phase of 1970 with its first outlet opened in a suburb of Perth. It has been noted that the initial achievements of the company has led to a rapid development. The company has its ownership as well as operations of Burger King or Hungry Jacks fast food chains in Australia (Food and Council 2014). The company being known as the chief franchise for Australia, Hungry Jacks has been accountable for licensing recent proponents and further establishing its own flagships and further maintaining standard supervision of the franchised locations within the Australian region. It has been noted that the name Hungry Jacks was initially a variant of Hungry Jack that is a brand of Pillsbury which had its registration for a pancake mix (Wellard et al. 2015). However, the company was later selected by an Australian franchisee Jack Cowin when he intended to seek the unavailability of the Burger King brand in the country. Industry Overview Hungry Jacks being the leading fast food restaurant chain is regarded as one of the dominant operators of the Australian fast food industry. The fast food industry has been reportedly reached over 110 billion in 2016, with a compound annual growth of 3% that further indicates a general developed market (Allegretto et al. 2013). The fast food industry has a revenue generation of over $550 billion that is considered higher than the financial worth of the majority of the nations (Lacy and Rutqvist 2016). The revenue rate in Australia has been recorded of $200 million in 2016 that is considered an elevated rate since the revenue generation of the past two decades (Moodie et al. 2013). The industry is anticipated to acquire an annual growth of over 2% for the following years. In recent times, the company has been acclimatizing to the increasing demand of food, which must be meeting health and quality standards. The consumer health awareness has altered the fast food industry over the past few years. The Australian fast food industry currently has experienced dynamic expansion because of the increased number of preferences of people towards restaurants and fast food chains . Fast food chains along with independent outlet were offering around 1.7 billion of takeaways and meals in the corporate foodservice sector (Wellard et al. 2015). The Australian fast food industry has witnessed a dynamic annual average GDP growth rate of almost 3% during the period of 2012-15 (De Vogli, Kouvonen and Gimeno 2014). However, it must be noted that the industry currently has been encountering a decline since the last two years and noted a decreased development rate of 0.8% in 2016. The logistics of food service and business within the sector have been recognized as significa nt factors. The whole fast food industry is largely been dominated by Quick Service Restaurants (QSR) that is held accountable for over 70% of the revenue generation of the whole fast food industry. The key players of the fast food industry are Hungry Jacks, Dominos Pizza, Donut King, Eagle Boys whereby Hungry Jacks possesses the most varied profile (Allegretto et al. 2013). It must be noted that the majority section of these large organizations have the beneficial factor of economies of scale, that is exhibited in the industrys enduring effort to offer reasonable priced value food items to their consumers. Hungry Jacks Organizational Performance (Economic, Market Share and Reputation) According to several reports, Australians spend over $1.2 billion in a year at fast food restaurants. Hungry Jacks in Australia owns over 400 outlets in Australia with an employee base of more than 15,000 people (Hungryjacks.com.au 2018). The company has recently experienced a profit of around $25 million, noting a 29% decline on its previous years revenue generation (Hungryjacks.com.au 2018). Australians spend about $25 billion annually on takeaway food as reported by investment bank UBS in December. Furthermore, Dominos its competitor has recently revealed a 27.8% increase in sales to $1.15 billion, whereas the biggest rivalry Mc Donalds exposed the gross sales of $5 billion (Lacy and Rutqvist 2016). As per the revelations of Australian Securities and Investments Commission, the competitive and fast food chains along with some KFC stores in Australia made a profit of around $20 million from $1 billion in profit in 2014 (Allegretto et al. 2013). However, Hungry Jacks has been known to dominate the fast food market, but elevated diversification is likely to restrain their revenue generation (De Vogli, Kouvonen and Gimeno 2014). Along with the fast food company has been concentrating on waste reduction in order to minimise costs while larger organizations contract directly with the suppliers to circumvent the wholesale growth. The fast food company has claimed to have experienced several backlashes in order to establish on the value and quality it is recognised for. The brand introduced its new supreme Grill masters range thereby marking the establishment of a menu refurbishment that will further aim to strengthen the reputation of the company for its Better beef (Hungryjacks.com.au 2018). Hungry Jacks is further recognized for its brand image that ascertains 1000% pure Aussie beef along with no added HGPs in the preparation of its burgers. The company further revealed its recent enduring strategies in order to reassesses its consumer demands and expectations and further adapt to the altering preferences of its consumer base. The fast food company in order to maintain its brand image and tagline The burgers are better at Hunger Jacks, has assured its dedication and commitment of keeping their items better at everything that is present on their menu, along with its store experience and the appearance and fe el of its outlets. Recent reports and articles reveal that the reviews and feedbacks of customers have been enchanting and facilitating to enhance their brand value and loyalty (Lacy and Rutqvist 2016). The company has been continuing to reinvent itself and further attempt to reflect better customer demands and enhanced transparency. Hungry Jacks Unique Communication Process The company being recognized as an iconic brand committed in delivering valued and quality products since it has established its business in Australia. Being a brand of proving consistent high standard customer service, the team has resolute to introduce improved approaches to reach their buyers and thus started to develop an improved social media strategy that incorporated social networking sites namely Facebook, Twitter and Pinterest (Hungryjacks.com.au 2018). Hungry Jacks has been employing Radian6 in order to listen and further track their efforts and further raise their level of engagement with the customers and provide them with productive insights into their endorsement and promotional activities (Wellard et al. 2015). The company has further introduced their major brand promotion by bring in the tagline Keeping it Real. The campaign was accounted for parodying the foodie culture that has been the trend of recent times thereby dominating the major part of Australia (Lacy and R utqvist 2016). The amount of expenditure spent by the company has been minimal to track, as their consumers owned a common base across the numerous social media networks. Furthermore, sourcing services from Fiverr.com, the company has managed to achieve its social media followers to employ one of the TVC stars, that is Axel, the dog with the owner who has been rewarded $5 for the image of Axel (De Vogli, Kouvonen and Gimeno 2014). The companys experiment of $5 has resulted a rise in the level of social media engagement of the company that is over 250,000 customers, producing considerably increased conversations among the users of Facebook on the initial book of the $5 Experiment as well as attracting millions of recent Facebook followers along with YouTube video views (Allegretto et al. 2013). The social media endorsements have been vital to the fast food companys brand image, further permitting the company to receive instant customer reviews and feedbacks. Through the massive socia l media implementation, the company has managed to witness a growth of over 50% since 2016 (Freeman et al. 2014). Public Perception on Hungry Jacks Hungry Jacks though being the leading fast food chain in Australia is being incompetent to maintain a renowned reputation lately. The company must take its accountability to keep effective supervision of its employee base. Hungry Jacks has posed no compulsion to seek to have the debtor organization that would consider the employee responsibility taking into account the commencing procedures. The company has been Australians favourite because of its high quality food. The fast food outlet has recently been in the light of media regrading work permit of foreign workers. The ministry of immigration and border protection recently has made an announcement of terminating the employment agreement of fast food industry whereby, foreign labourers are prohibited to work in their outlets (Lacy and Rutqvist 2016). Since the contract was announced, only 400 foreign labourers have been granted visas for employment in the Australian fast food industry (Doherty 2018). The Australian employees specif ically the youth population of Australia have been provided with utmost priority and has been guaranteed of productive career pathways to the young Australians. As the result, Hungry Jacks has intensively focused on employing young Australians recruits further giving them greater opportunities and career growth. Thus, the company recently has gathered a lot of attention from the countrys people further enhancing its brand image as well as employee retention. Conclusion Therefore, from the above discussion it can be concluded that Hungry Jacks has been dominating the Australian fast food industry for decades and thus performing effectively to maintain its brand image to retain its customer base. The paper effectively evaluated the organizational overview and background of Hungry Jacks. Furthermore, the report explored the characteristics of Australian fast food industry. In addition to this, the paper shed light on the communication procedures of the company by focusing on its social media implementation. The report has also examined the economic performances of Hungry Jacks by evaluating its growth of revenue generation in relation to market share and public reputation. Lastly, this paper has concentrated to the public perceptions of the company by reviewing its recent news and articles References Allegretto, S.A., Doussard, M., Graham-Squire, D., Jacobs, K., Thompson, D. and Thompson, J., 2013.Fast food, poverty wages: The public cost of low-wage jobs in the fast-food industry. UC Berkeley Center for Labor Research and Education. De Vogli, R., Kouvonen, A. and Gimeno, D., 2014. The influence of market deregulation on fast food consumption and body mass index: a cross-national time series analysis.Bulletin of the World Health Organization,92(2), pp.99-107A. 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